I can’t put my finger on what it is about fashion; it’s like the viral infections it catches on in the tube and on the busses. No matter how much I want to look away my mind wants to understand the shocking pink tights with the short mirrored body con dress all under a very chic Desigual overcoat. I must have what she is having. I must get my hands on that drama.

And that dream is any high street retailer’s mission to fulfill. Fashion styles hit the catwalk week one, by week four, High street retailers like H&M, ZARA and TOPSHOP are displaying their versions of the styles in their window displays. If it’s shiny and bright, or if it’s subdued and natural, whatever the look, if its current it’s in the stores. One does not have to wonder about the cash claims, many of the designer cuts and patterns have been adjusted in the process of manufacturing to accommodate the real buyer – the masses is what I am talking about. Cater to the masses, and you won’t go wrong in retail.

As is with the collaborations, the most awaited was the Jimmy Choo for H&M, a pair of designer ballet pumps retailing for 49.99 GBP. Ever before could a pair of Jimmy Choo shoes adore the wardrobe of a middle class Essex girl in these exciting economical times? Designer collaborations have made it possible for the masses to have what the elites are wearing, bringing fashion to our very homes. Some may strongly question the equation, as not to mix the classes, let the designers be unreachable – let there be classes.

What is the point of buying a 1000 GBP Louis Vuitton bag, if it’s going to be accessible? Where is that thick line that reads- Do Not Cross unless RICH. Agreed. Money does not grow on trees and neither does ‘fashionability’. And then somewhere in these exciting times we ponder and think, if the World Wide Web has connected the masses then why fashion doesn’t connect us too.

What is the harm anyways?