Karachi born director, producer and fashion photographer Amean J. has made a reputable place in the world of fashion and advertising.
Having the passion for arts and crafts and a strong creative sense, in no time he became fashionistas most favored artist, while also gaining popularity among the corporate clients and independent multimedia projects.
But, there is no doubting of the fact that his breath-taking imagery and dazzling personal work caught everyone’s attention and brought him in the mainstream photography.
His famous exhibitions include Zoo Blue, Karachi Cityscapes, Moharram and Sand & Water where his work showcasing life and beauty in the ordinary was highlighted and highly appreciated.
Amean attained his graduate degree in Photography from the Academy of Art University in San Francisco in the year 1997. Later in 2004, he took admission in MA in Media, Culture & Technology at the University of Luton/Bedfordshire [UK].
Amean’s fervor and dedication to constantly enrich himself through exposure and experience has helped him greatly in getting his work featured many a times in renowned publications like The New Yorker, Colors, Herald, Newsline and books such as ‘1000 signs’ by Taschen.
Amean J. is indeed a multitalented and versatile personality. His dexterity with images as opposed to pictures is clearly evident in his work as a director. One can observe his brimming creative sense in his works, including a music video for the song Khuahish [Desire] by Rushk. A fresh take on war, although the video held some political issues and conflicting issues, thus was immediately pulled off air.
Amean sees the world through the lens of his camera. That is why his work clearly indicates that he seeks to change the way people’s outlook of the world by constantly pushing the envelope to help image making surpass photography.
In 2005, he set up his studio – 18% grey, where an aesthetic sense shaped by his training under his mentors namely Helmut Newton, Garry Winogrand, Joel Sternfeld and David Lachapelle was vividly seen combined with modus operandi, teamwork and professionalism in order to bring refinement and innovation to advertisements, graphics, annual reports, corporate profiles, and print & multimedia productions.
Amean J has become one of the most prolific and imaginative photographers in Pakistan. You will notice him everywhere, whether a fashion shoot showcasing some designer’s latest prêt collection or his travelogues exhibited by means of his website – Amean has evolved over the years, step by step reaching from high to higher step on the ladder of fame and success. Every photography exhibit in town – be it at the Koel, Canvas or Photospace galleries – or collaborative exhibits like 188.8.131.52 have Amean J’s signature photography displayed in all their magnificence.
Quite recently, his eye-catching photography for the Nabila Changes campaign was a hit, where fashionistas couldn’t resist repeatedly admiring his work. His involvement with the forthcoming Shanaakht Festival where his splendid work will be exhibited, showing his latest work on the ‘images of Pakistan taken throughout its history’.
Label & Designer : James Abidi
Photographer : Amean J
Hair and Make up : Nadya Hussain
Concept, Styling and coordination : James Abidi
Accessories: James Abidi
Model : Fayezah Ansari
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